Daniel L. Vasella, the chief executive of the Swiss pharmaceutical company Novartis, was standing at the center of his imposing new corporate campus this fall, describing the lengths he went to in order to realize his architectural vision. “I made them move the border crossing,” he said pointing toward France. “It interfered with our plans. I put 100,000,000 Swiss francs on the table and said: ‘Move it over there. Tear down these silos and cranes.’ ”
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