Archive for Place branding
November 11, 2009 · Filed under Creative Cities, Place branding, Revitalization
Through a unique methodology of Engagement Place Branding, one of Canada’s most neglected inner city communities (East Village) is an example of how to brand a community in ways that result in buy-in, without spending any advertising dollars by allowing the community itself to help build the brand. The nucleus of the program was creating a magazine that told the story of East Village from the year 2020 (an alternative to a traditional “vision” document that sits on shelves and collects dust, (the magazine has been subscribed to by the public and carried across the world by the city Mayor).
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Popularity: 28% [?]
July 15, 2009 · Filed under Big Box, Density, Diversity, Ecosystems, Investment, Mixed Use, Place branding, Planning, Shopping Malls, Statistics, Urban Design
Some 120,000 people work in Tysons Corner, Va., but only 17,000 live there. To transform this hotbed of suburban gridlock into a green, walkable city, a soon-to-be-adopted plan-as envisioned by our artist-calls for as much as tripling the current square footage by expanding upward, with the tallest buildings located next to four new train stations, which should be completed by 2013.
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Popularity: 64% [?]
February 10, 2009 · Filed under Advertising, Graffiti, Great Streets, Media, Pedestrians, Place branding, Play, Public Life, Public Space, Social Networks, Tourism, Traffic, Visualization
The way the street feels may soon be defined by what cannot be seen with the naked eye.
Imagine film of a normal street right now, a relatively busy crossroads at 9AM taken from a vantage point high above the street, looking down at an angle as if from a CCTV camera. We can see several buildings, a dozen cars, and quite a few people, pavements dotted with street furniture.
Freeze the frame, and scrub the film backwards and forwards a little, observing the physical activity on the street. But what can’t we see?
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Popularity: 58% [?]
February 3, 2009 · Filed under Place branding, Place making
Operating out of the Surrey Art Gallery’s Tech Lab, The Glocal Project is a collaborative, multifaceted artist-led project that examines the changing role of digital image making today. The digital revolution has included the global proliferation of millions of image-taking devices (such as digital cameras, video recorders, cell phones, and PDAs) and the sharing of billions of images through online networking and archival sites (such as Flickr). As this democratization of digital technologies makes the ability to make photographic images so ubiquitous, Glocal is interested in looking at the implications of the changing roles and relations of images within the field of visuality. Glocal is particularly interested in exploring the construction and relevance of the “unique” or “originary” image in relation to the multiple or “multitude”.
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Popularity: 16% [?]
February 3, 2009 · Filed under Beauty, Place branding, Place making
Local distinctiveness has been described as an elusive concept. Essentially, it encompasses the unique physical, social and economic characteristics of a place and the interaction of people with those characteristics. There is increasing concern that the homogenising effect of the property development industry, retail trends, the underfunding of local councils and a mature tourism industry is affecting the individuality of places. Consequently, towns and cities as well as villages and rural areas are perceived as increasingly similar and visiting them may no longer provide a unique experience .
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Popularity: 17% [?]
