Through a unique methodology of Engagement Place Branding, one of Canada’s most neglected inner city communities (East Village) is an example of how to brand a community in ways that result in buy-in, without spending any advertising dollars by allowing the community itself to help build the brand. The nucleus of the program was creating a magazine that told the story of East Village from the year 2020 (an alternative to a traditional “vision” document that sits on shelves and collects dust, (the magazine has been subscribed to by the public and carried across the world by the city Mayor).
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