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05/10/2008 Archived Entry: "A City Committed to Recycling Is Ready for More"

Mayor Gavin Newsom is competitive about many things, garbage included. When the San Francisco found out a few weeks ago that it was keeping 70 percent of its disposable waste out of local landfills, he embraced the statistic the way other mayors embrace winning sports teams, improved test scores or declining crime rates.

http://www.nytimes.com/2008/05/07/us/07garbage.html?_r=2&oref=slogin&oref=login