Crispin Porter + Bogusky has teamed up with health care company Humana and Trek bicycles to bring bike sharing to Denver. Named B-cycle, the program has been tested and fine-tuned around the country, and should be up and running in Denver by the summer. The one-size-fits-all bikes are picked up and dropped off at a solar powered corral, and are most likely going to be free for the first half hour. Members pay for the additional time with a credit card or their B-cycle membership card.
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